Katrin Aasmaa’s new clothing collection with bold forms and 3-dimensional motifs is now also represented in Tallinn Design Houses (TDH). Outstanding clothing creations attracted attention on the stage of the Estonian Fashion Festival in June and won the TDH special prize. From September, these bold designs will be on sale exclusively in the Rotermann 14 store.
Katrin Aasmaa ponders on the topics of her creation: “I believe that clothing has the power to influence attitudes in society. My creation focuses on breaking down prejudices and looking at topics of Estonian and Russian integration through fashion design. It is the constant change of society that is the most interesting factor, while recalling that it is not necessary to abandon one’s traditions. In my creation, I blur the boundaries between traditional men’s and women’s clothing, focus on colours, textures and the narratiive of personal experience.“
Katrin’s clients have been both grandparents and schoolchildren, their common feature is courage, humorous attitude to life, and the value of the clothes collection story.
Katrin decided to take part in the Antonius fashion show in the Estonian Fashion Festival to show how very prominent and bold objects can be combined in her everyday wardrobe. The Tallinn Design House special prize was confirmed that the message was found a hard surface and now fashion friends have the opportunity to complete their new collection of clothing with masterpieces in the store in the Rotermann Quarter.
The collection started from interest and desire to understand Russian culture more closely. On the trip to Petersburg, Kata picked up the most colourful street fashion of the women, honest dressing suits and business lunch food cups and matched it with the great Ermitage Museum. The colour palette of the collection is inspired by the interior of Ermitage, but also by the Russian cuisine, where the pan is brushed by fingers and a rich borgish soup is posed in the pot. Looking at the birth of the museum, the collection also contains indications of the colours of the 18th-century fashion, such as “nun’s belly” and “pregnant flea”. Decorations from architecture are shaped in fabric, creating 3-dimensional motives. Kata admires and values cultural stories across borders and centuries and tries in her own way to carry it into today as a phenomenon that transcends all possible borders.
Many natural and lasting fabrics have been used in the manufacture of clothing, but they have also been tryingto use fabric residues that would go to the trash in large industries.
Katrin Aasma’s collection “KATA” is up in Tallinn Design House until the end of the year.