The brand Hoog was born from the idea to create something that does not exist, yet when you see it, you will immediately feel that this is exactly what you have always needed.
The first experiments were a cardboard pencil case, a miniature doghouse, chairs, shelves, etc. The three founders of the company were so inspired by the simple veneered cardboard tube, that handcrafted veneer furniture and hardwood products have become the main feature of the brand.
