Saarmas is a feeling you remember from childhood – waiting outside your building for a friend, hanging upside down on a playground bar, kicking a ball or playing hopscotch. That sense of play hasn’t disappeared, it’s still in us, waiting for a moment when someone rings the doorbell or walks past you on the street wearing a colorful hat. Saarmas creates pieces they wear themselves – simply because they like them. And when you spot another Saarmas on the street, you’ll recognize it instantly.
Saarmas
Everything starts with the material: Saarmas uses high-quality leftover fabrics from large-scale production, resulting in small, limited and unique batches. Most pieces are made entirely in Estonia – designed, sewn and embroidered locally, with a strong focus on quality, responsibility and fair working conditions. Saarmas products are made to last, combining playfulness with durability – wear them as long as you like, then pass them on to the next generation.
