By Agureeva is an Estonian fashion brand founded by stylist and designer Svetlana Agureeva. Built around the principles of upcycling, creativity and sustainability, the brand transforms pre-loved garments into unique contemporary fashion pieces. Svetlana’s vision is to reveal the hidden value of existing materials and give them a meaningful new life.
By Agureeva
Each By Agureeva shirt and brooch is created through a deconstruction process using several recycled garments. The result is a collection of one-of-a-kind pieces where every detail contributes to a new story. Through thoughtful design and responsible production, the brand demonstrates how fashion can reduce waste while remaining bold, artistic and relevant.
