PUUE STUDIO

PUUE STUDIO is an Estonian fashion brand founded by rising designer and stylist Sille Randviir. Her work combines Scandinavian minimalism, technical precision, and a conscious approach to sustainability, creating garments that are both functional and visually distinctive.

Sille Randviir is known for her recognizable aesthetic, where asymmetrical cuts, monochrome tones, and technical details come together in a refined and contemporary way. Alongside developing her brand, she also works actively as a stylist, bringing her strong visual language into fashion editorials, creative projects, and stage productions.

At the core of PUUE STUDIO is material awareness and upcycling. The brand works with production leftovers and second-hand materials, giving them a new life through thoughtful design. Natural and high-quality fabrics are combined with recycled leather and unique construction techniques, resulting in pieces that feel both experimental and timeless.

Every PUUE STUDIO garment is created through a detail-oriented process where material, form, and functionality are equally important. The result is a layered minimalist aesthetic that blends urban influences, durability, and modern design.