Estonian design once again on stage at Habitare, the Nordics’ leading interior design fair

Estonian design once again on stage at Habitare, the Nordics’ leading interior design fair

29.08.2025

Tallinn Design House and Tallinn Business Incubator are bringing Estonian design to Habitare, the leading Nordic furniture, design, and interior fair, taking place from September 10-14, 2025, at the Helsinki Expo and Convention Centre.

The Habitare 2025 theme, Touch, explores our human need to experience, touch and feel things. It calls for a multi-sensory exploration of spaces, harnessing genuine curiosity as part of our experience, and discovering emotion in surfaces.

“Touching a surface, sensing a material, and trying out the composition of something are often more important than just looking. The need to touch and feel is something profoundly human – and at the same time, it brings balance to an increasingly digitalised society,” notes Habitare Creative Director Päivi Helander.

The fair features thematic exhibitions, lectures, workshops, interviews, panel discussions, design competitions, and much more. Last year, the event attracted more than 43,000 visitors.

“Last year’s Habitare showcase by the Tallinn Business Incubator and Tallinn Design House turned out to be a remarkable success for Estonia. One of the brands presented in our exhibition – Myceen – won one of the three Habitare awards and was highlighted in Wallpaper magazine. This year, we decided once again to present visitors with the diverse creations of Estonian designers. We warmly invite you to come, discover, and meet these exciting talents,” says Monika Pärnsalu, Project Manager at the Tallinn Business Incubator.

In the Habitare section The Block, Estonian design brands 92 Layers, Stuudio Raili Keiv, and Plyland will be showcasing their work.

92 Layers creates timeless mood lights and interior elements. Inspired by the bold colors and soft shapes of the 1960s-70s, it brings warmth into modern homes with a contemporary twist. Its signature Milvi table lamp adds a nostalgic yet fresh accent, casting a cozy glow on dark evenings.

Studio Raili Keiv is a Tallinn-based design studio working primarily with porcelain and ceramics. Known for functional minimalism and an experimental touch, it combines materials like porcelain and wood while staying focused on usability. The latest collection, crafted in Estonia, is dedicated to coffee lovers.

 

Estonian brand Plyland transforms Nordic birch plywood with vibrant colors into playful, durable design. Their objects, interior elements, and lifestyle accessories combine practicality with craftsmanship, bringing a touch of magic to everyday life.

At the Tallinn Design House exhibit, you can explore home textiles made from natural materials, felt interior products, a handcrafted merino wool rug, a textile-covered lamp, and abstract art.

WOH is crafting home accessories that strike a balance between the essence of Nordic design and conscious manufacturing at its core. The flagship of the WOH product range, the WOH Hanger Set, was designed to promote the idea of caring for clothes in a way that extends their lifespan, while also serving as a sophisticated design element for the home, office, or retail space. Made from soft, recycled PET fibres, the hangers feature a slightly coarse, non-slip surface that gently grips garments. WOH clothing hangers won the Red Dot: Product Design Award in 2020.

Tuulesttekstiil creates handwoven scarves and home textiles that capture the fleeting beauty of the Nordic summer. Made in Estonia from natural Irish tweed yarn with wool, merino and hints of cashmere, silk and mohair. Each piece is unique, sustainable and made to bring color and warmth into your everyday life.

The Kelpman Textile brand is known for its memorable scarves and home textiles. Inspired by the minimalism of the Estonian islands, the plaids fit into a modern interior as a valuable accent. Textiles with the Kelpman Textile label are 100% wool, and produced in Finland and Estonia. Important keywords in home textiles are quality and durability.

Founded in 2012 by pattern designer and photographer Rita Assor, MIURIO is a Tallinn-based studio known for its southern warmth and expressive, colorful designs on silk, wool, and wallpaper. Rooted in original artwork, its fashion accessories and home textiles uplift the spirit and bring brightness to even the greyest days. MIURIO also creates bespoke merchandise inspired by Estonian painters such as Jüri Arrak and Malle Leis, and collaborates with B2B clients and museums on silk scarves and textile printing.

Kaidi Kaasik is a graphic designer and abstract painter. Her calligraphic series NO MIND embodies the state of creation – elegant chaos where fleeting brushstrokes meet disciplined design. The works resist representation, existing instead as pure visual impulse, inviting viewers to share in the artist´s freedom and spontaneity.

Come and be part of the largest design event in the Nordics!

For more details, visit the Habitare website HERE. 

The visit to Habitare is co-funded by the European Union and the project “Support Services of the Tallinn Creative Incubator for the Sustainable Growth and Export Capacity of Creative Enterprises.”